When most children of the 80’s hear the words ‘Nintendo’ and ‘Commercial’ used in the same sentance, they immediately enter a trance-like state where their eyes roll back in their heads as they drop to their knees while beginning to foam at the mouth, and from somewhere deep within them, a pitched voice that is not their own is heard to shout “IT’S A CEREAL, WOW!”
I had to chuckle as I watched this for the first time in what was certainly over 20 years. I thought I remembered that the only lines in the ad were the droning “NIN-TEN-DO” and “It’s a cereal, wow!”, and even though they weren’t, they might as well be. ‘Zelda too!” sounds great until they show the purple starfish shaped blob that’s supposed to be Link. I can only imagine how disappointed the Nintendo execs who came up with the idea of launching a cereal were when Ralston-Purina sent them up the sample of what it was going to look like. Seriously, if you can call whatever the shapes in the Fruity half of the bag are ‘Mario’, you could call them anything. They could have come out with a Jurrasic Park cereal a few years later and just reused the Mario shapes without anyone noticing.
Also, I’m not sure I buy the idea that eating the cereal is going to be a magical ticket where you suddenly feel like you’re inside the game. You know what else might do that? I dunno, maybe playing the damn game in the first place? You could argue that the feeling is obviously metaphorical, but the ad writers felt it necessary to not just show the children dancing inside the games, but also with cardboard TV sets around their head, so at the very least it was a metaphor they wanted to beat you to death with.
What if this commercial had been successful? A generation of kids might have been convinced that eating their allegedly nutritious breakfast was more exciting than playing Nintendo. It could have been a financial disaster for the company. Thank god Nintendo cereal flopped as fast as it did, otherwise we might never have had Super Metroid.
It probably doesn’t come as a surprise to learn that in the late 80’s, Nintendo didn’t just introduce ill-advised food products. They also introduced ill-advised gaming accessories.
Between the Power Glove’s debut commercial and it’s appearance in The Wizard, it’s clear that Nintendo wanted you to know that this was a device specifically made for BAD MOTHERFUCKERS. Which is ironic, because the Power Glove is not compatible with either Bad Dudes or Dudes With Attitude. You can play it with Double Dragon though, where a chopping motion equals a punch, a punching motion equals walking, and God help you and any living thing within a 6′ radius if you need to climb a ladder.
Only slightly more successful than the Power Glove, the Power Pad failed for reasons more related to the awkwardness represented in it’s commercial than anything else. Everyone looked like leather jacket guy using the Power Glove, even if you might as well have jammed a library book into your NES for all the luck you were going to have playing a game with it. The Power Pad, on the other hand, made everyone look as uncoordinated as yellow sock kid. Most people who are into sports games probably aren’t going to be up for using an accessory that makes them look like they just learned to walk that afternoon, regardless of how well it works with Track and Field.
I think the lesson is that marketing goes a long way in making up for a terrible product, but it only goes so far. While Nintendo Cereal System and the Power Pad were successful in being edible and accepting user input respectively, they were both unimaginative products with awful and awkward advertising campaigns accompanying them which helped seal their fate. The Power Glove was essentially unusable, but it’s marketing aimed squarely at yellow sock type kids who desperately wanted to be BAD MOTHERFUCKERS. They did manage to sell some, but in the end the unrelenting uselessness of the glove won out, and hundreds of thousands of children who were already once disappointed by the lackluster Power Pad were driven away from gaming-related excercise forever. At least if they wanted a chance to escape reality for a little while, they could turn to the imagination stoking powers of the Nintendo Cereal System, and feel like they were really in the game.